SiriusXM has entered into a groundbreaking agreement with Dirty Mo Media, the multimedia platform founded by NASCAR Hall-of-Famer Dale Earnhardt Jr.
This strategic partnership includes exclusive advertising and distribution rights to Dirty Mo’s extensive programming lineup, now under the SiriusXM Podcast Network.
“Dale Jr. Download” Expands to SiriusXM NASCAR Radio
Starting in early June, fans of Dale Earnhardt Jr. can look forward to hearing “Dale Jr. Download” twice a week on SiriusXM NASCAR Radio. This marks a significant development in the collaboration between the two entities, promising exciting crossover events and special broadcasts, including coverage of the prestigious Daytona 500.
Celebrating a Full-Circle Moment with Dale Earnhardt Jr.
Dale Earnhardt Jr. expressed enthusiasm about the new partnership, emphasizing the continuity and growth of his relationship with SiriusXM.
Having started his broadcasting journey nearly two decades ago on XM Satellite Radio, Earnhardt highlights the evolution of both his personal life and professional ventures, culminating in the reintroduction of his media company to SiriusXM.
Dirty Mo Media: A Leader in Motorsports Content
Since its inception in 2013 by Earnhardt and executive producer Mike Davis, Dirty Mo Media has significantly influenced the motorsport landscape.
The platform is renowned for its engaging podcasts and the television/streaming series “Lost Speedways.” Additionally, Dirty Mo Media is involved in an upcoming documentary series on Dale Earnhardt Sr., produced by Prime Video and Imagine Documentaries.
Expanding Horizons with Strategic Collaborations
Mike Davis, reflecting on the past year, highlighted the focus on enhancing collaborations and understanding the brand’s core identity. This partnership with SiriusXM is expected to leverage both companies’ strengths, offering a relatable and influential mix of content that appeals to fans and creators alike.
SiriusXM’s Growing Sports Podcast Network
With the inclusion of Dirty Mo Media, SiriusXM Media now holds exclusive global ad sales rights to an impressive array of sports podcasts.
This enhances SiriusXM’s robust sports radio and podcast lineup, allowing for greater reach among passionate sports fans. The SiriusXM Podcast Network engages half of the podcast listeners in the US monthly, proving its vast influence and reach.
Enhancing Subscriber Experiences
Sarah Van Mosel, SiriusXM’s SVP of Podcast Strategy, shared her excitement about integrating leading NASCAR podcasts into their network.
This partnership not only strengthens SiriusXM’s podcast offerings but also enriches the content available to subscribers, demonstrating the unique collaborative opportunities SiriusXM offers to creators.
A Powerhouse of Exclusive Podcast Content
SiriusXM Media represents a premier lineup of podcasts and media entities, including “Conan O’Brien Needs a Friend,” SmartLess Media’s “SmartLess,” audiochuck’s “Crime Junkie,” Crooked Media’s “Pod Save America,” and more. These join SiriusXM’s own top-rated programs like “The Mel Robbins Podcast” and “How Did This Get Made?”
Innovations in the SiriusXM App
The new SiriusXM app plays a central role in transforming how users engage with podcasts. Features like transcription, adjustable playback speed, key moment markers, and auto-downloads enhance user experience, with more innovative features planned for future updates.
This platform provides a dynamic space for Dirty Mo’s hosts to connect with a broader audience, promising an enriched listening experience for all.
This strategic alliance between SiriusXM and Dirty Mo Media not only signifies a major step forward in podcasting but also offers fans of motorsports an exciting, enriched media experience.
