Sony Music Nashville announces today the promotion of Mallory Michaels to Vice President, Radio Marketing & Promotion. Michaels previously held the title of Senior Director, Promotion, RCA Nashville. In this newly created role, she will develop and implement strategic and tactical national radio promotion plans for all rostered artists at Sony Music Nashville, in support of both the Columbia Nashville and RCA Nashville imprints.
In addition, Michaels will support the regional promotion staff to ensure airplay goals are achieved, increasing visibility and commercial success for our artists. Michaels will report to Senior Vice President, Radio Marketing & Promotion, Dennis Reese.
“I’m thrilled to announce this well-deserved promotion,” says Reese. “Mallory is a force and her ability to execute the radio plans for our artists has helped lead the label to significant history breaking No. 1 records. I’m excited to see her continue her growth here with us and bring more success to the label.”
Michaels joined Sony Music Nashville in May 2018 where she was responsible for promotion efforts in the Midwest and Southwest regions for the RCA Nashville roster. During those years, the RCA Nashville team brought multiple No. 1 records for Chris Young, Kane Brown, Miranda Lambert and Old Dominion, two history-breaking No. 1 singles for Nate Smith (the 10-consecutive week No. 1 single “Whiskey On You” and the multi-week No. 1 “Bulletproof”), and scored Corey Kent his first No. 1 (“Wild As Her”) from his debut record.
Prior to her time at SMN, Michaels spent four years at Warner Music Nashville as Midwest/Northeast Director of Promotion garnering multiple No.1 songs and platinum records. She also spent time working at the launch of Red Bow Records. Michaels is a graduate of Belmont University.