Seattle’s premier soccer clubs, Sounders FC and Reign FC, are thrilled to announce an exciting, multi-year partnership expansion with iHeartMedia Seattle—strengthening a collaboration that brings the passion, energy, and stories of Pacific Northwest soccer to life through leading-edge audio platforms.
This renewed partnership marks a major milestone by uniting the Sounders and Reign on one powerful audio stage for the first time. Leveraging iHeartMedia Seattle’s market-leading radio and digital streaming platforms—including Sports Radio 93.3 KJR FM, 950 KJR AM, and the iHeartRadio app—this alliance delivers rich, immersive coverage that goes far beyond the pitch. It’s about capturing the heartbeat of Seattle’s vibrant soccer culture and connecting fans in real-time to every thrilling moment.
For music industry insiders, this partnership is a perfect example of how audio storytelling continues to evolve—blending live sports broadcasts with dynamic, multi-platform content that energizes communities and deepens fan engagement. The fusion of live commentary, pre- and post-match shows, player interviews, and exclusive features mirrors the kind of storytelling that music creators and curators strive to achieve: authentic, compelling, and accessible wherever audiences listen.
With Sounders FC’s entire MLS season airing live, including the playoffs, fans get wall-to-wall play-by-play, expertly hosted by familiar voices like Danny Jackson, Steve Zakuani, and Brad Evans. Reign FC joins the broadcast family with their first-ever terrestrial and streaming radio presence, expanding to 10 NWSL matches in upcoming seasons—amplifying the spotlight on women’s soccer as it surges in popularity.
iHeartMedia Seattle’s team of charismatic hosts and analysts, including Emmy-winner Michelle Ludtka and rising star Jackson Felts, bring vibrant energy and insider insight to every broadcast. Their passionate storytelling and engaging interviews transform each matchday into an audio event, creating a sense of community and shared excitement akin to a live music experience.
Beyond live games, the collaboration offers weekly shows like Sounders Weekly, now extended to 90 minutes to include a dedicated Reign FC spotlight—showcasing player stories, coaching insights, and key narratives from the soccer world. This mirrors the evolving trend in music media where artists and fans connect through in-depth podcasts and exclusive content.
As Seattle prepares to host global events like the FIFA Club World Cup and FIFA World Cup, this partnership ensures that local fans—and international listeners tuning in—can immerse themselves in the city’s unique soccer story through powerful audio storytelling that rivals any concert or festival broadcast.
For music industry professionals, this is a clear demonstration of how live audio continues to be a critical platform for storytelling and audience connection—whether it’s on the stage or the pitch. The blend of live commentary, personal interviews, and community engagement creates a rich, layered listening experience that captures emotion and energy in real-time.
In short, the expanded Sounders and Reign partnership with iHeartMedia Seattle is not just about soccer—it’s about harnessing the power of audio to bring a city’s passion to life, much like the best music productions do for their fans.
