The Music Box is closing its doors after nearly 70 years, a bittersweet end to a beloved institution.
After decades as a cornerstone of the Bermuda music scene, The Music Box, a cherished music store in Hamilton, will shut down by the end of this month. The store has been a notable fixture since it opened in the 1950s, serving generations of music enthusiasts and providing a platform for local artists.
Helena Escolastica, who co-managed the store alongside her sister Geneveve, cited changes in consumer behavior—especially the rise of music streaming—as a major factor in the decision to close. “It’s been a long time coming,” she stated. Many customers have expressed their sadness over the store’s imminent closure, sharing cherished memories and reminiscing about their time spent there.
The Music Box was purchased in 1974 by Charles Edward “Eddie” DeMello, who started his journey there as a teenager. Under his stewardship, the store gained notoriety for promoting significant artists like Stevie Wonder and Ray Charles, establishing itself as a leading music retailer on the island. In addition to selling records, the store offered a variety of instruments, music theory books, and lessons, embodying a true love for music.
Helena and Geneveve, originally from the Azorean island of Sao Miguel, started working at The Music Box in the late 1970s. Despite their initial lack of music knowledge, they became integral to the store’s operations, adapting to the evolution of music formats over the years—from vinyl to cassette to CDs. After DeMello’s passing in 2013, the sisters took over the business, determined to honor his legacy.
However, the retail environment changed dramatically in recent years. Helena noted that while there was a brief spike in interest during the COVID-19 pandemic, the overall trend pointed toward diminished foot traffic. “Music is a luxury. Some people have to choose between learning and food,” she explained, highlighting the tough choices many customers face today. The decline in demand for physical music formats further compounded the challenges.
Compounding these issues, parking availability in Hamilton has shrunk, making it less convenient for older customers. Many have reportedly given up on visiting due to difficulties finding parking. Younger generations also have less need for physical media, as everything is now available digitally on smartphones and streaming services.
Despite the impending closure, Helena expressed gratitude for the impact The Music Box has had on the local community. She emphasized that music has a unique power to uplift, especially during difficult times. As they prepare to close, the sisters plan to shift their focus to teaching crochet and knitting, marking a new chapter in their lives.
Dale Butler, a former Minister of Culture, lamented the loss of The Music Box, calling it “the loss of an institution.” He remembered the store as a gathering place where music lovers could connect with artists and deepen their appreciation for music. He encouraged the community to preserve the rich musical heritage of Bermuda, emphasizing the importance of supporting local talent.
As the sisters prepare for their next steps, they’re filled with mixed emotions but remain proud of their legacy. “Forty-three years is a very long time,” Helena reflected, acknowledging the store’s significant role in the community. “It’s been a journey, and it’s helped a lot of people along the way.” With tears in her eyes, she expressed her heartfelt thanks to all who have supported The Music Box through the years.
