Audacy, a leading US-based audio content company, has joined forces with Southern Cross Austereo’s (SCA) digital platform, LiSTNR, in an exclusive partnership. This deal aims to bring Audacy’s extensive podcast portfolio, which includes over 300 titles, to Australian audiences via LiSTNR’s digital app.
Audacy is renowned for its strong radio broadcast presence, with over 200 stations across 45 US markets. It has an award-winning podcast collection spanning genres like investigative documentaries, true crime, sports, news, comedy, and health & fitness. With this new agreement, Australian advertisers can access some of Audacy’s top podcasts, such as Office Ladies with Jenna Fischer and Angela Kinsley, Fly on the Wall with David Spade and Dana Carvey, and The Moth.
For LiSTNR’s users, this deal expands the already impressive content offering, which includes live radio, sports, music, and over 800 podcast titles from both Australian and global creators. This includes live coverage of Australian Football League (AFL), National Rugby League (NRL), international cricket, and more than 50 music playlists.
The partnership provides even more premium, high-engagement digital audio content for advertisers, with LiSTNR’s app reaching 2.4 million signed-in users and a total monthly audience of over 10 million Australians.
Grant Tothill, Executive Head of LiSTNR Operations, commented, “Audacy shares our commitment to delivering trusted local news, passionate sports coverage, and music that resonates with audiences. This partnership gives us the chance to bring their premium podcasts to our audience in Australia.”
Leah Reis-Dennis, Head of Podcasts at Audacy, added, “We believe in being everywhere, connecting with listeners globally. Our partnership with LiSTNR and SCA allows us to expand our reach and offer advertisers access to some of the most engaged audiences in audio content.”
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