UNSUNG REVIEW: Full Force Premiers Jan 30Surprise, Surprise.. Out of all the Unsung’s I’ve reviewed, I probably learned more about this group from this show than any other group from any other show. Seeing black men in the industry of entertainment be able to recreate themselves with the incredible odds that are against us is not an easy task and while the group has enjoyed massive success early on in their career a change in the direction of the music industry hit them hard. The early 90s was hard on R&B Singers, black balladeers and east coast rap. The west coast gangsta rap machine was exploding and it literally happened right after I arrived in LA in 1990. I was working at Urban Network and I remember the labels were frustrated because rap was so huge and urban radio was still afraid to play it because advertisers were unfairly looking for any excuse to pull out but pop Radio Stations were free to play it with no repercussions.There was a HUGE turnover in the early 90s in the urban radio and music scene and MANY groups were dropped or fell off when urban radio FINALLY came on board and played rap while the labels celebrated by rushing to the west coast to find more west coast rappers.During that period, the early 90s, I remember Lisa (from Lisa Lisa and Cult Jam) coming up to Urban Network and Barry Weiss about producing white groups. Most black producers during that time would not have done that because they would have automatically assumed that was not going to happen but luckily for Lou he took a chance, nothing ventured, nothing gained.. And it worked. I like Barry Weiss and Lou and consider them both to be visionaries and I can see Barry seeing the possibilities after Lou approached him and it’s great that he did.Full Force then began going from the coal mine to the GOLD mine working with pop acts. Let’s face it, if you are going to make REAL money in the music industry you better find a way to work on the white side. They worked with N’sync, The Backstreet Boys, Brittany Spears and others and it was a BRILLIANT move on their part. I really enjoyed this show and I’m glad to finally know more about the very first hip-hop music R&B group. I won’t go into much more detail but will tell you to watch this episode.
UNSUNG REVIEW: Full Force, Premieres Jan 30, 2012
