vCREATIVE has found a new President and COO in Susie Hedrick. Previously the SVP/Sales of North America for WideOrbit, Hedrick will lead sales and operations while also directing the company’s administrative functions and finance.
vCreative CEO Jinny Laderer has said of the new appointment:
“When it comes to the media industry, Susie’s the complete package… She understands the business, the technology and she has built an incredible career bringing successful products to market. Beyond that, Susie has earned the trust and respect of her peers in both the broadcast media and technology sectors. I am excited for the contribution that Susie will bring to vCREATIVE. We have already become close partners and her perspective and steady hand at the helm will be invaluable as we expand our product lines and broaden our customer base in Radio, TV, Network, Digital and Print.”
