Forging a new frontier of fandom, experiential music tech developer Verses enhances the way fans engage with music beyond simply listening. In November, Verses teamed up with SM Entertainment to launch “aespa world,” an immersive experience shaped by the music of K-Pop supergroup aespa within avatar-based metaverse platform Zepeto. Now, Verses unveils its 2024 CES-award-nominated “Beat-based AI music video generator” to fans in aespa world.
Aespa world–as well as Verses’ previous project, Hitchhiker’s Metaverse Music app–is run on the technology of Verses’ Meta Music System, winner of the CES 2023 Best of Innovation Award. The metaverse music product leverages artificial intelligence to create a dynamic virtual environment where fans can participate in the creative process along with the artist. In the case of aespa world, users can explore and engage with the title track “Drama,” manipulating the sound of the song by interacting with objects within the world and even dance with aespa members Winter, Karina, Giselle, and Ningning. Now with the latest feature from Verses, fans can make their avatars the star of an aespa music video.
While similar tools for fan engagement exist on other platforms, Verses’ AI music video feature is designed to be fun and easy to operate without a manual. By simply tapping the screen to the beat, users can change the camera angle, background, and even the speed of the song. The AI takes it from there, generating the music and completing the video for the user to share with other fans in aespa world or on social media.
“We designed aespa world and the AI music video generator specifically for the younger generation of music fans who enjoy self-expression,” explains Sean Lee, Founder of Verses. “With the AI music video generator fans can transform play into an act of creativity.”
