Warner Music Group has announced the acquisition of UPROXX. Founded in 2008, UPROXX is one of the most influential media brands for youth culture, reaching more than 40 million people across the web, Facebook,Twitter, Snapchat, Instagram and YouTube.
UPROXX will continue to be run by current CEO/Chief Creative Benjamin Blank and Co-Founder/Publi
WMG says in its announcement that “The combined creative expertise and worldwide reach of UPROXX and WMG will create engaging new experiences for young consumers, global promotional possibilities for brands, and innovative marketing opportunities for artists. The deal will also enable UPROXX to build on its wide range of successful partnerships in music, which has resulted in programming featuring an array of artists such as Miguel, Rick Ross, Vince Staples, and Charlie Puth.”
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