Warren Buffett, at 94 years old, is widely regarded as one of the most successful investors of all time, with a net worth of approximately $119.15 billion.
His investment strategies, rooted in value investing principles, focus on acquiring great businesses at lower valuations and holding them for the long term. Recently, he has increased his stake in Sirius XM Holdings Inc. (NASDAQ: SIRI), a company he believes is making a strong comeback.
According to a Form 4 filing with the U.S. Securities and Exchange Commission (SEC) on February 2, 2025, Buffett purchased over 2.3 million shares of Sirius XM, valued at more than $43 million.
This move boosted his total ownership to over 119 million shares, representing 35.4% of the company, worth around $2.2 billion. Following this announcement, Sirius XM’s stock price surged over 12%, closing at $25.79 on February 5, as Wall Street’s interest in the stock intensified.
Buffett’s investment in Sirius XM aligns with the company’s recent performance, particularly its fourth-quarter results, where it reaffirmed its 2025 revenue guidance of $6.84 billion and free cash flow of $925.51 million.
Unlike traditional AM/FM radio, Sirius XM generates revenue through its subscription-based entertainment service, which is accessible across the U.S. and Canada, including remote areas. The company also operates a premium music streaming platform, Pandora, and offers Off-Platform services for mobile and smart devices, boasting a combined monthly audience of nearly 160 million listeners.
Several factors may have driven Buffett’s interest in Sirius XM. The company’s subscription service, SiriusXM, caters to 33 million subscribers with diverse content, including news, live sports analysis, original shows, and on-demand podcasts. Sirius XM has expanded its podcasting network by renewing its agreement with best-selling author and podcaster Mel Robbins and has entered into a new deal with ESPN+ to offer unique subscription bundles. In 2024, revenues from Pandora and Off-Platform services increased by 2% year-over-year to $1.73 billion, driven by growth in podcasting, programmatic sales, and ad tech fees.
Additionally, Sirius XM has launched its services in select electric vehicles from Tesla and Rivian, significantly expanding its reach to millions of new customers through advanced streaming integrations. The introduction of the SXM-9 satellite enhances coverage, further solidifying Sirius XM’s competitive position in the market.
Buffett’s trading pattern over the past two years suggests he is confident in the continued growth of Sirius XM’s streaming and radio audience. The convergence of Sirius XM’s shares with Liberty Media Corp.’s tracking stocks may also simplify ownership and improve trading liquidity, potentially benefiting the stock’s performance.
In summary, Warren Buffett’s increased investment in Sirius XM Holdings Inc. reflects his belief in the company’s strong recovery and growth potential in the audio entertainment market, making it an intriguing opportunity for investors. However, as always, potential investors should conduct their own analysis and consider market risks before making investment decisions.
