Ever wondered who reaches over 30 million Americans each week in media? Beasley Media Group, also called Beasley Broadcasting, impacts the media world. With a broad reach in music, news, and entertainment, they mark a significant presence. They span across 14 markets1.
Known for its community service, Beasley Media touches lives with interesting content. Their heart echoes with listeners far and wide. Through the Community of Caring initiative, they show real action for inclusion and belonging in local communities1.
Looking to join a leading team in broadcasting? Beasley Media Group is searching for a skilled Digital/NTR coordinator in Detroit. Do you have great communication skills and know how to use WordPress and the Microsoft Office Suite? This could be your chance1.
Key Takeaways
- Beasley Media Group is a major player in American media, reaching 30 million listeners weekly1.
- They own 57 radio stations, with a strong presence in 14 U.S. markets1.
- Community service is key at Beasley Media, shown by their Community of Caring initiative1.
- Job opportunities at Beasley Media, like the Digital/NTR coordinator in Detroit, require technical and interpersonal skills1.
- Beasley Media Group’s growth and innovation show its leadership in radio and digital media1.
Introduction to Beasley Media Group
Beasley Media Group is a leading name in Beasley Media Jobs and Beasley Media Careers. It serves a wide range in radio broadcasting and digital services. It offers dynamic careers across tech innovations and traditional media.
Beasley Media Group works hard to create a welcoming workplace. It focuses on diversity, equity, and inclusion. This makes everyone feel part of the community, both locally and nationwide.
They aim to connect with different people, especially the young folks who are all about digital.
- They started a new division in 2018 for younger people. It focuses on video games, esports, and streaming2.
- In 2021, they launched Team AXLE to attract young audiences. This team competes in the Rocket League Championship Series in North America2.
- The digital team has grown a lot since 2007. They’re really focused on getting better at online and digital marketing3.
- Beasley Media Philadelphia has a great digital campaign strategy. They focus on coaching, working together creatively, and strategic performance checks3.
Recently, David Snyder became the Head of Digital Content Marketing. He’s in charge of digital marketing, making money, and development. Snyder’s big on content strategy, which will help bring in new money for Beasley Media Group.
The group also focuses on video, gaming, live streaming, and music. This keeps them popular with the Gen Z crowd2. They use different media formats to stay adaptable and think ahead. This helps them serve a wide range of clients3.
In conclusion, the growth and changes at Beasley Media Group show it’s leading the way. This is true for both digital and traditional media. It’s a great place for anyone looking to grow in Beasley Media Careers.
The Legacy of George G. Beasley
George G. Beasley wasn’t just another name in radio. He was a game-changer with WPYB-AM. Thanks to him, Beasley Media Stations changed the radio world forever.
Origins of Beasley Media Group
In 1961, George G. Beasley took a big step. He started WPYB-AM in Benson, North Carolina. It was the start of Beasley Media Group, which would grow a lot in radio. He saw the future of FM radio growth and helped the industry evolve.
George G. Beasley’s work earned him many awards. One was the Broadcast Pioneer Award. He also won the National Association of Broadcasters’ National Radio Award4. For eight years, he was on the board of the North Carolina Association of Broadcasters. Appalachian State University called him a Distingui4.
Expansion and Innovation Through Decades
After the Telecommunications Act of 1996, Beasley Media Group grew a lot. They started to group stations in big markets. This was a big step in becoming leaders in radio. George G. Beasley’s vision helped them grow and be innovative.
Today, his impact is still seen in Beasley Media Group’s success. The company has 62 radio stations and has moved into digital and esports5. Four of Mr. Beasley’s kids now help run Beasley Media Group4. They make sure his groundbreaking work in broadcasting lives on.
To learn more about Beasley Media Group’s new broadcasting projects, check this informative article.
Beasley Media’s Market Reach and Formats
Beasley Media Group makes a big impact in the US media scene. It offers a variety of programs, from music to news. This mix not only puts Beasley in a strong position but also makes listeners’ experiences richer.
National Footprint Across the United States
Beasley has a wide reach, covering key areas like Arizona and Florida. It touches more than 30 million people every week. This makes it a strong player in radio broadcasting.
With 58 stations in 13 markets, Beasley’s size and diversity are key. It made $232.2 million, showing its big role among US broadcasters.
A Diverse Range of Broadcasting Formats
Beasley Media Group offers a wide range of shows, from music to talk shows. There’s something for everyone. This variety keeps listeners coming back for more.
The group’s leaders work to make operations better and increase earnings. They keep up with what listeners want and the latest industry trends. This helps Beasley stay on top in a fast-moving media world.
Beasley is focused on providing top-quality, engaging content. This strategy not only keeps them strong in current markets but also prepares them for future growth.
Read more about Beasley Media’s leadership and strategic changes. They are aimed at ensuring success in a complex media industry.
Beasley Media’s Commitment to Community and Inclusion
Beasley Media Group strongly focuses on improving the communities they work in. They do this through community service and public announcements. This helps create stronger communities.
Community of Caring Initiative
In 2018, Beasley Media launched the Community of Caring initiative. It focuses on making a big impact on local issues through public service announcements. Topics like health and voter registration are highlighted to help communities.
The initiative also includes events that help the community directly. By doing this, Beasley Media shows its ongoing support for community growth.
Culture of Belonging and Diversity
Beasley Media works hard to make everyone feel included. They started the “Belong” initiative in 2012 to focus on diversity and inclusion6.
Using diversity consultants and workshops has changed their culture for the better6. Now, many of their leaders come from different backgrounds. This shows Beasley Media’s commitment to diversity6.
This effort also impacts the wider media industry. It ensures that all community members, including those with disabilities, are represented6.
If you’re interested in working with Beasley Media, apply here. They’re looking for people who share their values in various cities7.
Overall, Beasley Media Group is dedicated to supporting communities and promoting inclusion. Their focus on diversity, equity, and community service makes both their company and communities stronger.
Beasley Media Stations and Subsidiaries
Beasley Broadcast Group stands strong in crucial U.S. markets, holding many major radio networks and strategic buys. This strong position lets Beasley Media play a key role in the U.S. broadcast scene.
Presence in Key American Markets
The wide network of Beasley Media Stations covers states like Florida, New Jersey, and Massachusetts. These areas are key for reaching important market groups and expanding media reach8. Being in these markets helps Beasley attract a huge audience and offer varied content that appeals to many.
Flagship Stations and Notable Acquisitions
Beasley’s portfolio includes top stations such as New 103.7 and Kiss 95.1. It also has Power 98 and V 101.98. These stations allow Beasley to reach different types of listeners. The Greater Media acquisition and the Entercom exchange are key buys. These moves show Beasley’s desire to grow and stand out in the radio industry.
At one point, Country 102.5 changed its name to KENNY 102.5 for a special event8. This clever marketing shows how Beasley uses fresh ideas to attract more listeners and make the station memorable.
For a deeper look into Beasley Broadcast Group, check out their detailed history and growth plans on the dedicated Wikipedia page.
Beasley Media’s Corporate Structure
Beasley Media Group is part of the larger Beasley Broadcast Group, Inc. This company is listed as BBGI on the Nasdaq. It holds a vast array of radio stations and digital platforms across the U.S. Caroline Beasley leads the company as CEO. She manages day-to-day activities and plans for future growth. Under her guidance, BBGI’s net revenue soared by 95.7% in the first quarter of 2017 compared to the year before. This showcases its strong market position and financial health9.
Beasley Media Group knows how to adapt and grow financially. It reduced its workforce by 7% to cut costs but still boosted its Station Operating Income (SOI) by 31.1% within the same timeframe109. These moves highlight BBGI’s ability to adjust to market changes and its commitment to excellence. This led to a $7.4 million increase in operating income in early 2017 compared to the previous year9.
BBGI’s business model keeps it competitive. It owns 63 stations in 15 big U.S. markets. This strategy reaches nearly 18 million consumers each week9. The group engages audiences in various ways, despite facing revenue hurdles9. Through smart leadership, Beasley ensures the company can adapt and thrive in a constantly changing industry9.
Source Links
- Our Story – Beasley Media Group, LLC
- Esports – Beasley Media Group, LLC
- How the Beasley Media Group built a successful high-touch digital agency
- End Of An Era: George G. Beasley, Founder Of Beasley Media 1932- 2021
- Beasley Media Group Mourns the Passing of Company Founder and Executive Chairman George G. Beasley – Beasley Media Group, LLC
- Inclusive Signals: Media Execs Champion DEI at NAB Symposium – Radio Ink
- Beasley Media Group’s 105.9 KISS-FM Unveils “Mason Means
- Station – Beasley Media Group, LLC
- Press Release
- Beasley Initiates 7% Personnel Cuts
