Gospel music icon Kirk Franklin has announced a groundbreaking partnership with Insignia Assets, a dynamic, Black-owned entertainment company co-founded by Norman Gyamfi and Jonathan Jay. This collaboration merges Franklin’s companies—Fo Yo Soul Recordings and CLTRE Lab—with Insignia’s diverse media portfolio, which spans recorded music, publishing, television, film, touring, and live events.
As part of the deal, Franklin has also been appointed Chief of Creative Services at Insignia Assets, where he will oversee creative direction and innovation across the company's ventures.
“This partnership with Insignia is bigger than business,” Franklin shared. “It’s about building a platform where our stories, our faith, and our culture can live and breathe across every screen and stage. I’ve always believed in pushing Gospel beyond the margins… Joining forces with Insignia gives us the reach, the resources, and the creative freedom to do just that.”
Upcoming Projects and Launches
The partnership will launch with the release of Franklin’s new single, “Do It Again,” dropping on June 6. Additionally, his media company, CLTRE Lab, will team up with Insignia’s 3 Diamonds Entertainment to produce a new dinner conversation series titled Den of Kings, hosted by Franklin. The show’s first episode, themed around Fatherhood, features guests D.C. Young Fly, Kountry Wayne, Lou Young, and Devale Ellis, and will premiere on Franklin’s YouTube channel on Father’s Day, June 15.
Under the agreement, 3 Diamonds Entertainment will serve as the production partner on selected CLTRE Lab projects, offering funding and production services to bring original scripted and unscripted content to life across multiple platforms.
Leadership Praise
Insignia Assets CEO Norman Gyamfi highlighted the depth of their relationship with Franklin, noting past collaborations such as the 2022 multi-GRAMMY®-winning album Kingdom and several sold-out arena tours.
“Today, we’re thrilled to deepen our partnership by welcoming Kirk to our executive team,” Gyamfi said. “Together, we’re charting a future in recorded music, touring, film/TV, digital media, and more.”
Ron Hill, President of Recorded Music for TRIBL Music Group and Head of Touring at Undivided Entertainment, added:
“Kirk is not just an artist, he’s a cultural architect. This new chapter with Insignia is about creating lasting value and shifting the industry from within.”
About Insignia Assets
Founded as a Black-owned, self-funded venture, Insignia Assets is committed to producing impactful and inspirational content across multiple entertainment verticals. Its music arm includes Gospel and Christian labels such as Tribl Records, Maverick City Music, and Fo Yo Soul Recordings, along with the R&B label Platform Sounds.
Other divisions within the company include:
Undivided Entertainment – Touring and event production
3 Diamonds Entertainment – Television and film
The Icho Group – Marketing and brand strategy
Insignia operates with a mission to support Black creatives, entrepreneurs, and professionals, aiming to reshape the entertainment industry by amplifying diverse narratives and championing groundbreaking storytelling.
Leadership Team at Insignia Assets
Norman Gyamfi, Co-Founder & CEO
– GRAMMY®-winning visionary leading Maverick City Music, Tribl Records, and more
Jonathan Jay, Co-Founder
– 5-time GRAMMY® winner, Billboard's #1 Gospel Music Producer
EJ Gaines, Esq., Chief Strategy Officer
– Veteran music executive and entertainment attorney, formerly of Motown Gospel
Ron Hill, President of Recorded Music, TRIBL; Head of Touring, Undivided Entertainment
– Longtime collaborator with Franklin and industry executive
Phil Thornton, CEO, 3 Diamonds Entertainment; EVP, Insignia
– Acclaimed producer of Surviving Compton, It’s a Mann’s World, and Never Too Much
Trell Woodberry, COO, 3 Diamonds Entertainment
– Actor, producer, and tech-savvy entrepreneur behind For the Love of Jason
Kirk Franklin, CEO, Fo Yo Soul Recordings; Chief of Creative Services, Insignia
– 20-time GRAMMY® winner and Gospel trailblazer, known for fusing Gospel with R&B, Hip-Hop, and Pop
Looking Ahead
Franklin will be honored with the BET Ultimate Icon Award at the 2025 BET Awards on June 9, marking yet another milestone in a remarkable career now entering a powerful new chapter through this alliance with Insignia Assets.
