GRAMMY award-winning self-taught musician, producer, and writer Ambrélaunched her long-awaited “The Magnolia Initiative,” a call to action to provide resources to children and teens in foster care.
In partnership with 501c3 nonprofit Pay Away, which contributed $10,000 toward the Initiative, Ambré provided New Orleans youth with backpacks filled with essential hygiene necessities and school supplies.
According to the Louisiana Department of Children & Family Services, there are approximately 250 youth in foster care in the New Orleans area.
Always giving back to her community, Ambré plans to continue The Magnolia Initiative to help children in foster care in her hometown of New Orleans and in other high-need communities around the world.
Of the initiative, Ambré shared, “I’m so excited to finally launch ‘The Magnolia Initiative’ in my hometown. Growing up in foster care, I know how important it is that these kids get support and resources, and I’m grateful to be able to give a little something back!”
Pay Away started more than a decade ago with a mission to inspire hope and spread kindness by paying off unsuspecting families’ layaway balances during the holiday season.
While that focus remains, the organization has since expanded into addressing additional community needs year-round by fulfilling wish lists and providing needed resources for teachers, families and children in foster care.
To date, Pay Away—with the support of its donors and through aligned partnerships with musicians, professional athletes and others—has helped thousands of children and families across the country.
“This initiative and partnership is more than just a call to action; it’s a beacon of hope for children and teenagers in foster care,” said Julie Sullivan, executive director, Pay Away. “We’re grateful for the opportunity to join Ambré in this effort and take a tangible step toward providing essential resources–and with them, a lifeline of stability and confidence–to those who need it most.”
2023 has been an exciting year for Ambré so far! She released her well-received EP who’s loving you? in June via Roc Nation, with Essence calling her a “budding superstar” in a recent interview about the project – read HERE and listen to the EP HERE.
Featuring Mack Keane with production from Jay Versace, who’s loving you? was inspired by the overwhelming love Ambré received on her previous project 3000°, dedicated to her hometown of New Orleans and featuring the likes of BEAM, Jay Electronica, Jvck James, and Destin Conrad.
Lead single from the project, “I’m Baby” ft. Jvck James, hit #1 on the R&B Radio Chart and has garnered over 2.1 M views on YouTube. Listen and watch HERE.
Ambré received her first BET nomination for Best New Artist at this year’s awards and debuted her mesmerizing NPR Tiny Desk Concert shortly after. Recently, she announced her five-part vertical videos for who’s loving you? rolling out weekly throughout October.
Co-directed by Ambré and 12 and co-produced by Nikoleeno Croslin, 12 and Taya Simmons, watch the previously released videos for “ELEVATE,” “ONE CALL AWAY,” “BAD HABITS” and “PT. II (DRAKE & DRIVE)” now. The final video in the series, “MUSE FREESTYLE” was released yesterday.
Not stopping there, Ambré wrapped the second leg of her headlining The Wild Magnolia Tour with several sold out shows across major cities in the U.S. with Rolling Stone calling her “one of the most compelling new voices in R&B.” Ambré recently discussed who’s loving you? during her spotlight night at the Grammy Museum, which ended with a showstopping stripped down performance, and she just wrapped her tour supporting Victoria Monét on her sold out Jaguar Tour
