Audacy has announced a content partnership with NBC Sports, bringing its BetQL Network's You Better You Bet to the NBC Sports FAST channel, beginning today.
The No. 1 sports betting live show and podcast in the U.S., starring Nick Kostos and Femi Abebefe, will now be available in video form on weekdays from 6:00 p.m. to 7:00 p.m. ET. The NBC Sports FAST Channel is available on Peacock, as well as all major FAST channel distributors.
“You Better You Bet is already the most-listened-to sports betting program in America and this partnership with NBC Sports marks a significant step in enhancing the show's multi-platform presence,” said Mitch Rosen, Vice President, BetQL Network.
“By leveraging the reach of NBC Sports and Peacock, we're complementing our already strong audio footprint and creating new opportunities to deliver premier sports betting content and wagertainment nationwide on the widely available NBC Sports FAST Channel.”
“We're excited to partner with Audacy and add You Better You Bet to our expanding NBC Sports FAST Channel portfolio, providing viewers with engaging sports betting entertainment and insight every weekday,” said Damon Phillips, Senior Vice President, NBC Sports Digital and Emerging Business.
Together, Kostos and Abebefe cover the biggest matchups, latest line movements and futures markets, offering real-time updates on backdoor covers, bad beats, and the emotional highs and lows that come with every bet.
The BetQL Network is a live, linear digital channel that distributes approximately 100 hours of original weekly content on 90 stations nationwide, the Audacy and BetQL digital platforms, SiriusXM, YouTube, Stadium and Twitch.
The network, which is also the current home of the popular shows “BetQL Daily,” “You Better You Bet,” “The Daily Tip” and “BetMGM Tonight,” can be consumed on numerous digital on-demand platforms, Audacy-owned and operated broadcast stations around the country and other network broadcast affiliates.
The BetQL Network is available nationwide via the Audacy mobile app and website, over 10,000 home and auto-connected devices and betqlnetwork.com. BetMGM is the exclusive sportsbook of BetQL Network, with category exclusivity of the network's full slate of programming.
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