BET RALLIES TO SUPPORT COMMUNITIES OF COLOR MOST IMPACTED BY COVID-19 PANDEMIC WITH NEW TELEVISION SPECIAL, RELIEF FUND, DIGITAL NEWS PROGRAMS, AND COMMUNITY PARTNERSHIPS
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“SAVING OUR SELVES: A BET COVID-19 RELIEF EFFORT,” SPECIAL CO-HOSTED BY KELLY ROWLAND, TERRENCE J, AND REGINA HALL, SET TO AIR ON WEDNESDAY, APRIL 22, 2020 AT 8 PM EST
SPECIAL GUESTS FOR THE SPECIAL INCLUDE DJ KHALED, CHARLIE WILSON, CHANCE THE RAPPER, KIRK FRANKLIN, FANTASIA, MELVIN CRISPELL III and MANY MORE
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BET HAS PARTNERED WITH THE UNITED WAY TO CREATE A RELIEF FUND TO RECEIVE FINANCIAL DONATIONS THAT WILL BE DISBURSED TO LOCAL CHARITIES THAT PROVIDE FOOD AND EMERGENCY ASSISTANCE TO THOSE WHO NEED HELP MOST
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#BETCOVIDRELIEF
Today, BET announces an array of high impact initiatives to support communities of color impacted by the COVID-19 pandemic. Black Americans are being disproportionately harmed by the health and financial devastation wrought by the COVID-19 pandemic. BET, in partnership with the NAACP, United Way Worldwide, leaders in the African American creative, civil rights and business communities will provide critical financial, educational and community support directly to the African Americans hardest hit by this crisis.
These initiatives include the “Saving Our Selves: A BET COVID-19 Relief Effort” broadcastspecial; the creation of a relief fundin partnership with United Way Worldwide to assist people of color most impacted by this health and financial crisis, and our support of the NAACP’s Town Hall Series.
For 40 years, BET has been rooted in a legacy of helping afflicted communities of color, raising $12 million for Katrina victims and millions more for Haiti earthquake victims. In response to the COVID-19 pandemic, BET will use their global platform to provide critical educational and financial resources directly related to the African American community.
“The COVID-19 pandemic is savagely compounding the profound health and financial vulnerabilities many Black Americans face. Every day, there are new reports of how this pandemic is killing African Americans at much higher rates than other communities.” said Scott Mills, President of BET. “BET is using all of our resources – our capital, our media platforms, our relationships with the creative community, sponsors, businesses and charitable organizations to support our community in this time of crisis.”
The “Saving Our Selves: A BET COVID-19 Relief Effort” broadcastspecial, will air on Wednesday, April 22nd at 8 pm EST. The special, co-hosted by Grammy Award-Winning singer and actress Kelly Rowland, TV personality Terrence J, and actress Regina Hall; will feature virtual appearances and musical performances from some of the biggest names in music and entertainment as they share tips on how to manage, cope and help during the COVID-19 pandemic crisis. Celebrity guest appearances and performances will include DJ Khaled, Charlie Wilson, Chance the Rapper, Kirk Franklin, Fantasia, Melvin Crispell III, and many more. The special will give up-to-date information and drive viewers to needed resources during this unprecedented time. In partnership with United Way, proceeds are being donated to African American communities severely impacted by COVID-19.
“Our goal for this special is to come together in a collective spirit of strength, community and hope. As we unite in harmony and compassion, through the collective healing power of music, comedy and entertainment, we can bring restoration and inspire the world that our brightest days are ahead,” said Connie Orlando, EVP Specials, Music Programming & Music Strategy at BET.
Connie Orlando, EVP Specials, Music Programming & Music Strategy at BET will serve as Executive Producer for the “Saving Our Selves: A BET COVID-19 Relief Effort” broadcast special along with Jesse Collins, CEO of Jesse Collins Entertainment.
