The Canadian Independent Music Association (CIMA) proudly announces its partnership with Tixr, the world’s largest, fastest-growing privately-held primary ticketing and live event commerce marketplace, as its official Road Gold Certification partner.
Established in 2015, CIMA’s Road Gold Certification program recognizes the perseverance and dedication of Canadian touring artists who drive the economy and expand their fan bases through public performances.
Artists achieve Road Gold certification by demonstrating significant ticket sales during Canadian tours over any 12-month period. Previous winners of Road Gold include The Arkells, The Glorious Sons, and Brett Kissel.
Andrew Cash, President and CEO of CIMA, stated, “Our partnership with Tixr aligns perfectly with our Road Gold program. We welcome them as a valuable ally in supporting the growth of touring artists and the live event industry as a whole.”
Tixr, having recently expanded into Canada, offers a unique, premium, highly-visual user interface and a unified commerce experience for selling reserved seats, general admission tickets, merchandise, and more.
Its customizable platform, which looks nothing like traditional ticketing, caters to venues and events of all sizes, including festivals and non-traditional spaces.
Tixr is strategically growing its presence in Canada, building up its diverse roster of current independent music partners such as Sonic Unyon, New City Gas, Sonic Concerts, Noisemaker Presents, Jackson-Triggs Amphitheatre, and Area 506. Key recent partnerships include Stereo Nightclub, Cowboys Music Festival, and the East Coast Music Association.
“Tixr is excited to partner with CIMA to empower Canadian touring artists while supporting the live independent music scene,” said Stéphane McGarry, Vice President of Partnerships Canada at Tixr. “Our mission is to transform the ticket-buying experience for fans and provide innovative solutions for event creators here in Canada that go far beyond just ticketing. “
For more information about Tixr, visit https://www.tixr.com/
