Cumulus Media (OTCQB: CMLS) is proud to introduce Montgomery’s newest destination for Classic Hip Hop and R&B lovers — The Vibe/95.1 HD3 FM, which officially launched on Monday, May 19th. Previously, this HD channel aired a simulcast of the News/Talk station WLWI-AM, but now it’s dedicated entirely to the timeless sounds that defined a generation. Alongside the station launch, Cumulus Montgomery unveiled The Vibe’s fresh new website at www.951thevibe.com, making it easier than ever to connect with the music fans love.
The Vibe/95.1 HD3 FM spins hits from iconic artists like The Notorious B.I.G., Ginuwine, Aaliyah, 2Pac, Salt-N-Pepa, Missy Elliott, and Sir Mix-A-Lot — delivering a curated playlist that speaks directly to fans of classic grooves and unforgettable beats.
Paula Divello, Vice President and Market Manager at Cumulus Montgomery, shared her enthusiasm: “We’re excited to bring a unique and vibrant addition to our HD lineup with programming that celebrates the chart-topping Classic Hip Hop and R&B tracks. We’re confident that listeners across Montgomery and Central Alabama will appreciate hearing their favorite songs from back in the day. This station not only enriches our community’s musical landscape but also opens up valuable opportunities for advertisers to engage with a passionate audience. The Vibe offers both listeners and advertisers a fresh, authentic experience.”
Paul Horton, Program Director of The Vibe/95.1 HD3 FM, added: “The Vibe will resonate strongly with those in the River Region who grew up with these Classic Hip Hop and R&B anthems. It’s a nostalgic journey that reconnects Gen Xers and Millennials with the soundtrack of their youth — while also welcoming all generations to enjoy a timeless vibe. We anticipate The Vibe becoming a beloved radio destination for many.”
This exciting new station complements Cumulus Montgomery’s already diverse and popular lineup, which includes Country powerhouse WLWI/I-92, classic rock at WXFX/95.1 The Fox, top hits on WHHY/Y102, adult contemporary with WMXS/Mix 103.3, and sports coverage on WMSP-AM/Jox 740 — giving listeners a full spectrum of quality entertainment choices.
