iHeartMedia Allentown announced today that Lisa DiMartini has been named Vice President of Sales effective immediately. iHeartMedia Allentown has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing more than four stations comprised of music, talk and news formats.
iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Vice President of Sales, DiMartini will be responsible for overseeing sales management and driving advertising revenue. DiMartini will report to Brit Goldstein, Area President for iHeartMedia Pennsylvania.
“I could not be more thrilled to have Lisa as a partner in maximizing the untapped potential we see in Allentown and the surrounding areas,” said Goldstein. “Lisa is incredibly focused and driven, and will thrive in this role.”
DiMartini most recently served as a Senior Account Executive for iHeartMedia Allentown. She has 15 years of media experience and has previously served as a Senior Account Executive for The Morning Call in Allentown, Pennsylvania. She began her career at Fastenal Company and is a graduate of Millersville University.
“I am excited for this new opportunity to lead the Allentown team and focus on growing revenue, increasing market share, and increasing team collaboration,” said DiMartini . “Thank you, iHeartMedia, for this amazing opportunity.”
iHeartMedia is the leading media outlet in the Allentown market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with 3 billion app downloads and more than 150 million registered users.
