iHeartMedia, the No. 1 audio company in the United States, today announced a broadcast and digital partnership with Warner Bros. Pictures to celebrate the release of Barbie, the upcoming movie starring Margot Robbie and Ryan Gosling as Barbie and Ken. The five-day “Barbie’s Best Week Ever” campaign kicks off on July 17 and includes a “New Music Friday” feature on BARBIE THE ALBUM, the star-studded Barbie soundtrack in partnership with Atlantic Records.
“Barbie’s Best Week Ever” will run from July 17-21, with iHeartMedia talent leading a week of Barbie coverage across stations nationwide. To set the tone, iHeart’s iconic logo will flip to Barbie Pink across all digital platforms, and iHeartRadio’s national shows – “On Air with Ryan Seacrest,” “The Elvis Duran Morning Show,” “On Air with Mario,” “Way Up with Angela Yee” and “JohnJay & Rich” – will immerse audiences into the world of Barbie with daily themes ranging from Barbie-inspired fashion and trivia to “Kenergy” and a spotlight on Barbie’s cultural impact. Each day will feature ways for listeners to get involved through cash giveaways, Barbie-themed prizes, ticket giveaways and more. Local LA Station KIIS FM will also be hosting an advance Barbie screening for their winners on July 18.
“We’re excited to partner with Warner Bros. Pictures on this powerful new film, celebrating one of America’s greatest icons to our listeners nationwide,” said John Sykes, President of Entertainment Enterprises for iHeartMedia. “Sharing the story of Barbie’s positive influence on young women with our listeners while playing songs from an iconic soundtrack featuring the biggest superstars in music will get fans even more excited for the new release. ‘Barbie’ is sure to be one of the hottest movies of the year.”
“We are so excited about our partnership with iHeartMedia because it has allowed us to bring the Barbie film to life in a way that is immersive, expansive and unaba
