iHeartMedia, the No. 1 audio company in the United States, today announced a broadcast and digital partnership with Warner Bros. Pictures to celebrate the release of Barbie, the upcoming movie starring Margot Robbie and Ryan Gosling as Barbie and Ken. The five-day “Barbie’s Best Week Ever” campaign kicks off on July 17 and includes a “New Music Friday” feature on BARBIE THE ALBUM, the star-studded Barbie soundtrack in partnership with Atlantic Records.
“Barbie’s Best Week Ever” will run from July 17-21, with iHeartMedia talent leading a week of Barbie coverage across stations nationwide. To set the tone, iHeart’s iconic logo will flip to Barbie Pink across all digital platforms, and iHeartRadio’s national shows – “On Air with Ryan Seacrest,” “The Elvis Duran Morning Show,” “On Air with Mario,” “Way Up with Angela Yee” and “JohnJay & Rich” – will immerse audiences into the world of Barbie with daily themes ranging from Barbie-inspired fashion and trivia to “Kenergy” and a spotlight on Barbie’s cultural impact. Each day will feature ways for listeners to get involved through cash giveaways, Barbie-themed prizes, ticket giveaways and more. Local LA Station KIIS FM will also be hosting an advance Barbie screening for their winners on July 18.
“We’re excited to partner with Warner Bros. Pictures on this powerful new film, celebrating one of America’s greatest icons to our listeners nationwide,” said John Sykes, President of Entertainment Enterprises for iHeartMedia. “Sharing the story of Barbie’s positive influence on young women with our listeners while playing songs from an iconic soundtrack featuring the biggest superstars in music will get fans even more excited for the new release. ‘Barbie’ is sure to be one of the hottest movies of the year.”
“We are so excited about our partnership with iHeartMedia because it has allowed us to bring the Barbie film to life in a way that is immersive, expansive and unabashedly fun,” said Dana Nussbaum, Executive Vice President, Worldwide Marketing, Warner Bros. Pictures. “Through our collaboration, we have been able to invite all of iHeart’s millions of listeners across the country to experience the magic of Barbie Landfirsthand and celebrate all this amazing film has to offer – from global IP and brilliant visuals to an unmistakable wit and undeniable heart, all set to the backdrop of the phenomenal Barbie soundtrack.”
“Barbie’s Best Week Ever” wraps up on July 21, the movie’s release day, with a “New Music Friday” feature on BARBIE THE ALBUM, featuring Ava Max, Billie Eilish, Charli XCX, Dominic Fike, Dua Lipa, FIFTY FIFTY, Gayle, Haim, Ice Spice, Karol G, Khalid, The Kid Laroi, Lizzo, Nicki Minaj, PinkPantheress, Sam Smith, Tame Impala and more. Promos for the music will run across more than 140 stations featuring different songs form the soundtrack.
“We are incredibly excited to have been able to partner with Greta Gerwig, Mark Ronson and Warner Bros. Pictures to create this uniquely special and once in a lifetime soundtrack for Barbie,” said Kevin Weaver, Atlantic Records West Coast President. “We couldn’t be morethrilled to have the support of iHeartMedia and Warner Bros. Pictures leading into the release of the soundtrack album and film. We can’t wait for audiences to not only experience the music within the world of the film but to enjoy the soundtrack as a body of work from front to back.”
Leading up to “Barbie’s Best Week Ever,” iHeartMedia also highlighted the movie’s soundtrack with a World Premiere debut for Dua Lipa’s “Dance the Night” on May 25 and May 26, and a “New Music Friday” feature for Nicki Minaj and Ice Spice’s “Barbie World” on June 23. Charli XCX’s “Speed Drive” and FIFTY FIFTY’s “Barbie Dreams” also received digital support with over 130 local station websites running articles on the releases.
Tune into “Barbie’s Best Week Ever” on iHeartRadio stations nationwide and on the iHeartRadio app.
