iHeartMedia announced today that Lisa DiMartini has been appointed Market President for the Allentown and Reading markets, effective immediately. The iHeartMedia Allentown and Reading markets include seven iconic station brands across both broadcast and digital formats, offering a diverse lineup of music, talk and news programming.
In her new role as Market President, DiMartini will oversee sales, programing, promotions, and operations for both the Allentown and Reading markets. She will report to Brit Goldstein, President of the iHeartMedia Mid-Atlantic Area.
“Lisa is the consummate professional — unflappable, positive, and centered. She has rejuvenated the Allentown market with her unique approach to fostering culture and partnerships,” said Goldstein. “I’m very excited to see Lisa apply her business principles to the Reading market and beyond.”
DiMartini most recently served as the Vice President of Sales for iHeartMedia Allentown, where she played a pivotal role in driving growth and fostering innovation. Prior to that, she excelled as Account Executive for iHeart Allentown. Her career began at The Morning Call in Allentown and is a graduate of Millersville University.
“I am honored to expand my role to lead both the Allentown and Reading markets,” said DiMartini. “I look forward to working with the talented teams in both locations to drive continued success and growth while delivering value to our partners and listeners.”
iHeartMedia is the leading media outlet in the Allentown and Reading markets with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – available across more than 500 platforms and over 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, televisions and gaming consoles.
