iHeartMedia Philadelphia’s 105.3 WDAS FM, Power 99 and 106.1 The Breeze announce that the fourth annual “Sista Strut” breast cancer walk will take place virtually on Saturday, October 17.

Studies show that African American women are more likely to get breast cancer at a younger age. “Sista Strut” aims to raise awareness for breast cancer screenings, especially for women of color, as well as provide information on community resources to help fight the disease. The event also recognizes the strength of survivors, their family and friends, and all other people affected by breast cancer.

A portion of the proceeds for the event will benefit the American Association for Cancer Research (AACR), the first and largest cancer research organization dedicated to accelerating the conquest of cancer. Fans and listeners are encouraged to post pictures and videos on social media using the hashtag #cantstopthestrut.

“Due to social distancing measures in response to the COVID-19 pandemic, ‘Sista Strut’ will go virtual this year,” said Derrick Corbett, Senior Vice President of Programming for iHeartMedia Philadelphia. “This year, we want you and your girlfriends, spouses or kids to walk in your own neighborhoods in small groups and socially distanced so that we can continue to stop the spread of COVID-19 while also continuing to fight against breast cancer.”

To register or learn more about the event, listeners can visit the event page. To donate to the American Association for Cancer Research click here.

iHeartMedia is a leading media outlet in the Philadelphia market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with more than 2 billion app downloads and more than 140 million registered users.