iHeartMedia announced today that Joyce Wirthlin has been named Market President for Salt Lake City, effective immediately. iHeartMedia Salt Lake City is home to six iconic stations featuring music, talk and news formats on both broadcast and digital platforms.
In her new role as Market President, Wirthlin will oversee all aspects of operations in Salt Lake City, including sales, promotions and programming. She will report to Nick Gnau, Division President for iHeartMedia.
“I am very excited to have Joyce leading this team in Salt Lake City. Since the day I started working with Joyce, I was impressed with her leadership, the culture she has built with her team and the deep knowledge of the market. I have no doubt that she will propel this team to the next level!” said Nick Gnau, Division President.
Wirthlin joined the company in 1998 as Vice President of Sales. Over the years, she advanced within the organization. Most recently she served as the Senior Vice President Sales, where she played a pivotal role shaping sales strategies, fostering team development and strengthening the company’s presence in the market.
“I am deeply honored to be appointed Market President of iHeartMedia Salt Lake City and grateful for the trust placed in me to lead this exceptional team,” said Wirthlin. “The people here are the core of our success. Together, we are eager to build upon our achievements and continue to shape the future of media in Salt Lake City.”
iHeartMedia is the leading media outlet in the Salt Lake City market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – available across more than 500 platforms and over 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, televisions and gaming consoles.
