Today, ATL-based Grammy-nominated rapper Latto links up with fellow ATL rapper and PDE Records signee BabyDrill release “ISSA PARTY” out now via RCA Records – click here to listen. The single also has an official video coming out at 12 p.m. ET tomorrow.
Directed by Shaq Gonzoe & James Rico, the colorful, fun video features Latto and Drill throwing it down in ATL with their friends, Latto’s sister Brooklyn Nicole and even her dog Coca. The visual is bright and playful with dancing and balloons, and you can even spot Latto’s Wingstop Meal collaboration. To celebrate this release, Latto is throwing an ATL party at the iconic Magic City strip club, renamed Latto City for this week’s release.
Listen to “ISSA PARTY” featuring BabyDrill: https://latto.lnk.to/issaparty
This release follows her hits “Put It On Da Floor” and the RIAA-certified Gold remix “Put It On Da Floor Again” featuring Cardi B. Debuted at Coachella Weekend 1 this year, “Put It On Da Floor,” produced by Go Grizzly (Future), Squat & Pooh Beatz (Jack Harlow), has garnered millions of streams worldwide across all platforms in addition to landing on multiple playlists including RapCaviar, Rap Life, New Music Daily and more – click here to listen/click here to watch.
The track debuted #1 on Billboard’s Hot Trending Songs chart, was top 20 on TikTok’s Hot 50 US Chart and has received co-signs from artists like Lil Nas X, Yung Miami, Lizzo, Coco Jones, Meek Mill and more. The remix debuted at #13 on Billboard’s Hot 100 chart and #1 on the Mainstream R&B/Hip-Hop Airplay chart – click here to listen/click here to watch. It’s explosive visual had Latto and Cardi B linking up in ATL in addition to cameos from Offset, BabyDrill, Angel Reese, and more.
Latto ended last year hitting the lotto – Video Music Awards. The track debuted at #1 on the Billboard Hot 100 and was #1 on the Global 200 chart for six weeks in a row, making it one of the longest runs for a track on that chart.
Withover 1 billion streams worldwide across all platforms and accolades continuing to rack up from her success, it’s clear that Latto has set the stage to become a global superstar. The release of her hit RIAA-certified 3x Platinum single “Big Energy”in September 2021 has made Latto inescapable.
She went on to make history with the single as the first female rapper to ever have a #1 record at Pop, Rhythm and Urban Radio with the same single. Overall, “Top Rap Female Artist” for the 2022 Billboard Music Awards and gave a fresh, elevated performance of “Big Energy” – click here to watch. Latto delivered another show-stopping performance at the end of June with a medley of “It’s Givin” and “Big Energy (Remix)” – for the latter HERE / watch her acceptance speech HERE.
Latto also performed at Spotify’s “Best New Artist” event, the legendary Clive Davis Pre-Grammy Gala, Billboard’s 2023 Women in Music Awards (click here to watch), the2023 iHeart Music Awards(click here to watch) and the 2023 BET Awards (click here to watch).
Latto just wrapped a summer festival run in Europe that included Wireless Festival (London), Roskilde Festival (Denmark), Rolling Loud Germany, and more. She also attended Milan Fashion Week where
