A Coffee Called Folks emerges as the first coffee brand born from the world of hip-hop with the official release of its debut collaboration, “The General’s Ritual,”with multiplatinum rap superstar Kevin Gates.
For the first time, the company—co-founded by branding innovator Brent Rollins and hip-hop tastemaker Josh Levine—ushers rap into the premium coffee space. “The General’s Ritual” may be purchased exclusively HERE.
As the flagship product from A Coffee Called Folks, “The General’s Ritual” consists of a meticulously crafted blend of Brazilian, Colombian, and Guatemalan beans, delivering complex orange accents and robust chocolatey undertones.
Available by “The Brick” (and as addictive as it sounds), you cop this coffee by the Kilo packaged in an ornate .28 kilo (10oz) vacuumed-sealed bag to ensure the utmost freshness and premium quality. The taste was notably perfected through a series of tasting sessions between the team and Gates.
“A Coffee Called Folks satisfies mind, body, and spirit like no other coffee does,” said Gates. “When Joshand Brent first approached me, I felt like we were on the same wavelength. After I tasted ‘The General’s Ritual,’ I knew this was something that would become part of my own routine.
I hope you love it as much as I do.” About the launch, Levine commented, “Hip-hop has influenced every aspect of global culture for generations – from music and fashion to electronics and beverages. Coffee, despite being the world’s most consumed beverage, has remained untouched by this cultural force until now.
We’re creating more than just premium coffee; we’re offering fans the experience of sharing their daily ritual with their favorite artists.“ Fittingly, “The General’s Ritual” speaks to Gates’s story. The “Brick” packaging instantly stands out, reflecting the iconic artist’s own journey and affirming A Coffee Called Folks as an outlier.
The brand distinguishes itself as a pioneering entertainment force in the coffee space, while appealing to both hardcore caffeine connoisseurs and everyday coffee enthusiasts. Stay tuned for more specific artist partnerships, subscription options, and news to be announced soon.
