iHeartMedia Miami announced today that Kirsten Savik, known on-air as K Marie, has been named the new midday personality for Y100.7 (WHYI-FM), Miami’s #1 Hit Music Station. Effective immediately, K Marie will broadcast from 10 a.m. to 2 p.m. on weekdays, bringing her unique energy and dynamic connection with listeners to Y100.7.
K Marie has been a prominent radio personality and influencer in the Miami market since joining iHeartMedia’s Spanish-language flagship CHR station, TÚ 94.9, in 2016. Known to listeners as “La Gringa Más Latina,” she has achieved remarkable ratings success while embracing Miami’s multicultural Hispanic community. With this move to Y100, K Marie makes a seamless crossover from Spanish-language to English-language radio and joins one of the most iconic CHR stations in the U.S.
“I’ve worked closely with K Marie for nine years, and her natural talent for connecting with audiences is remarkable,” said Larry Calderón Jr. (Yako), Program Director for Y100. “She has a special ability to blend her ‘Gringa’ roots with her passion for Miami’s Hispanic culture. Her energy, music style and commitment to celebrating the vibrancy of our community make her a perfect fit for Y100.”
K Marie began her radio journey 18 years ago at 1530 AM La Picosa, a Spanish-language Regional Mexican station in Minnesota. Although she is not Hispanic, she fully immersed herself in the culture by learning Spanish and developing a deep appreciation for Latin music, food and traditions. She later transitioned to English-language radio at 96.3 NOW before moving to Miami 14 years ago. In Miami, she worked at DJ 106.7 and Power 96.5 before hosting middays at TÚ 94.9, Y100’s Spanish CHR sister station.
“I’m incredibly honored to join the legendary Y100 family,” said K Marie. “Since starting at TÚ 94.9, Miami’s diversity—from Cubans and Colombians to Venezuelans, Nicaraguans, Dominicans, Puerto Ricans and so many others—has made me feel right at home, even though I’m not Latina by background. This city has taught me to embrace its sazón, vibrancy and pride, and I’m humbled to bring that spirit to Y100. Thank you, Miami, for inspiring me every day!”
In addition to hosting middays, K Marie will serve as a digital influencer for Y100, contributing to iHeartMedia’s social and digital platforms. She will report to Larry Calderón Jr. (Yako), Program Director for Y100, and PJ Gonzalez, Senior Vice President of Programming for iHeartMedia Miami.
iHeartMedia is the leading media outlet in the Miami market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – available across more than 500 platforms and over 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, televisions and gaming consoles.
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