Building anticipation for a new album release is crucial for its success. In today’s music landscape, gaining prerelease momentum across multiple platforms can be exhausting and inefficient. Spotify for Artists provides powerful tools to maximize your release’s potential, reach a global audience, and deepen fan connections before your music is released.
Countdown Pages: Now Available to All Eligible Artists
After a successful test with select artists, Spotify is expanding Countdown Pages to all eligible artists starting today. This feature allows fans to presave an upcoming album, preview the tracklist, watch Clips, purchase merch, and see a timer counting down to the release moment—all on Spotify. Artists with at least 5,000 active listeners in the last 28 days can now create their own Countdown Pages to build hype and drive streams once the album is released.
Where to Find Countdown Pages
Listeners can find Countdown Pages across the Spotify app, including in the artist profile, Now Playing view, Search, and Home. When a new album drops, Spotify sends a push notification to all presavers and adds it to their libraries.
The Importance of the Prerelease Period
“The lead-up to an album’s release is arguably the most important time during a project’s life cycle,” said Sam Duboff, Global Head of Spotify for Artists, Marketing & Policy at Spotify. “The prerelease moment can often be disjointed across many different platforms. Spotify is focused on becoming the best home for artists and labels to release and promote their new music.”
Successful Use of Countdown Pages by Top Artists
Artists like Taylor Swift, Anitta, KAYTRANADA, Billie Eilish, Dua Lipa, Charli XCX, and many others have already used Countdown Pages. Earlier this year, Taylor Swift’s “The Tortured Poets Department” became the most presaved album Countdown Page in Spotify history.
The Benefits of Countdown Pages
- Fan Engagement: More than 80% of Spotify presaves happen the week an album is announced and the week leading up to its release.
- Increased Streams: Nearly 70% of users who presave an album stream it in the week following its release.
- Effective Promotion: Artists like Meghan Trainor and Conner Smith have successfully used Countdown Pages to engage fans and promote their albums.
Using Clips to Drive Engagement
Artists who upload Clips to their Countdown Pages average twice as many presaves as those who don’t. For example, the alt-rock band Wallows used Clips to share studio footage and the album trailer, driving presaves and excitement for their record.
New Tools to Amplify Releases
With the expansion of Countdown Pages, Spotify continues to invest in new tools designed to amplify the release moment and help artists build their fan bases. Features like Countdown Pages, Clips, Canvas, Campaign Kit, and more are available through Spotify for Artists. The recently launched New Release Guide offers a comprehensive resource for artists promoting their new music.
