FOLLOWING SWIZZ BEATZ’S STRATEGIC INVESTMENT LAST YEAR, 12ON12 BRINGS THE EXTREMELY SUCCESSFUL DUO AND VERZUZ FOUNDERS, SWIZZ BEATZ AND TIMBALAND TOGETHER AGAIN IN ICONIC PARTNERSHIP
Celebrated exclusive lifestyle and vinyl brand 12on12 continues to grow since bringing in visionary and Grammy Award-winning producer Swizz Beatz as a business partner in February 2022. Following acclaimed collaborations with Travis Scott x Saint Laurent and RUN DMC . Grammy Award-winning and iconic music producer Timbaland has now come on board as their latest partner and upcoming curator.
Acquiring a strategic stake in the high-end luxury brand, Timbaland will help build 12on12’s reputation not only for unique ‘vinylworks’ and bespoke collectors’ editions, but highlight the unique relationship between music and art, bringing the two mediums together to create a truly transcendental experience.
Living at the intersection of music, art and pop culture, 12on12 provides a unique canvas for cultural icons to curate the soundtracks to their lives. Since Swizz Beatz’s involvement, 12on12 has expanded into releasing limited edition fine art prints and lifestyle pieces featuring the co-curators’ artwork, which includes a print series with Ferrari Sheppard, and a re-imagining of Bang & Olufsen’s iconic Beoplay A9 Speaker Cover.
12on12 campaigns are brought together by uniquely curated immersive experiences that bring the most prestigious global music and art talent together.
Timbaland is currently working on his own 12on12, featuring a meticulously curated track list that will look to be released in the beginning of 2024.
Timbaland says “Building a culturally relevant brand has always been one of the most important aspects to me in any business endeavors that I do whether it be Verzuz, Beatclub, Mosley etc. As Swizz and I join forces in the company 12on12, we will be focused on working with iconic artists who will collaborate with incredible visual artists to create limited edition vinyl, art and merch.”
Swizz Beatz says ““It’s amazing to have my brother with me on another venture that showcases our passion for music like Verzuz did. Tim and I started out as DJs and to be partners in 12 on 12 only makes the world better.” – Kasseem “Swizz Beatz” Dean”
Founder & Chief Creative of 12on12 Claudia Moross adds; “Swizz Beatz’s involvement over the past year and a half has helped take 12on12 to the next level, from expanding into editioned fine art prints to creating more immersive 360 experiences with each launch. We are excited to have Timbaland’s electric energy and business acumen added to the mix and witness the magic they create together.”
With global trends growing around nostalgia, rising vinyl sales and consumer appetite for immersive experiences, 12on12 continue to prove themselves an exciting creative brand capturing a powerful part of the zeitgeist.
Timbaland’slimited edition vinyl, associated artwork, and lifestyle products will be released by 12on12: www.12on12.com
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