TikTok has removed all music by artists licensed to Universal Music Group, including notable names such as Taylor Swift, BTS, Drake, and Olivia Rodrigo. This action, which began late on January 31st Pacific Time, was in response to the expiration of the licensing agreement between UMG and TikTok. Consequently, videos on TikTok that contained music licensed by Universal Music Group have been muted. Universal Music Group, in an open letter, criticized TikTok for not providing fair compensation to its artists. UMG also expressed concerns over TikTok’s use of AI-generated recordings and the platform’s development of tools promoting AI music creation.
Open Letter from Universal Music Group About Compensation
In an open letter to the artist and songwriter community, Universal Music Group discussed the need to reevaluate the partnership with TikTok. The letter emphasizes the mission to help artists and songwriters achieve their creative and commercial potential, highlighting that TikTok, a major platform, largely benefits from the music created by these artists. However, there were significant issues in the current relationship.
The contract with TikTok, which expired on January 31 was under renegotiation, focusing on three critical issues: fair compensation for artists and songwriters, the impact of AI on human artists, and online safety for TikTok users. The letter criticizes TikTok for offering compensation far below what other similar platforms pay, despite its massive user base and reliance on music content.
Concerns were raised about TikTok’s promotion of AI-generated music, which could dilute royalties for human artists. Additionally, the letter points out TikTok’s inadequate response to content issues like copyright infringement, hate speech, and harassment.
During negotiations, TikTok is accused of using intimidation tactics, such as selectively removing music from less established artists to pressure for a less favorable deal. The letter firmly states the refusal to accept a deal that undervalues music and artists.
The letter concludes by reiterating the commitment to fight for fair compensation and respect for artists and songwriters. It acknowledges the potential challenges this stance may cause for artists and their fans but emphasizes the importance of standing firm against intimidation and ensuring a safe, respectful platform for music. The responsibility to artists is highlighted as a paramount concern, with a promise to not yield to threats or intimidation.
TikTok responded by saying,
“It is sad and disappointing that Universal Music Group has put their own greed above the interests of their artists and songwriters.
Despite Universal’s false narrative and rhetoric, the fact is they have chosen to walk away from the powerful support of a platform with well over a billion users that serves as a free promotional and discovery vehicle for their talent.
TikTok has been able to reach ‘artist-first’ agreements with every other label and publisher. Clearly, Universal’s self-serving actions are not in the best interests of artists, songwriters and fans.”
