Who Is Real 92.3 (KRRL-FM) – Los Angeles

In the midst of LA’s radio noise, Real 92.3 shines as a leader. What makes Real 92.3 stand out to so many in this big city? It’s not just a radio station; it’s a powerhouse in LA’s urban music culture.

Real 92.3 has been around since the 1940s, changing names until it became KRRL-FM. It’s now the favorite for urban hits and lively shows¹. With 42,000 watts and a transmitter on Mount Wilson, it brings music and talk to many, through the air and online¹.

But Real 92.3 is more than music. It strengthens its bond with the community through event participation and sponsorships. This makes its impact even greater¹.

Key Takeaways:

• Real 92.3, known as KRRL-FM, is a leader in the Los Angeles urban contemporary radio market.
• The station is recognized for its strong broadcast power and strategic boosting location on Mount Wilson.
• Listeners engage with Real 92.3 not just through FM radio but also via HD channels and online streaming.
• Real 92.3 is part of the iHeartMedia family, ensuring a broad reach and diverse programming.
• The station’s contribution extends into community engagement, far surpassing just musical entertainment.

An Introduction to Real 92.3’s Urbane Beat in Los Angeles

Real 92.3, Los Angeles’ top station for urban contemporary music, quickly became the leader among urban radio stations. It surpassed Power 106’s dominance in the challenging Los Angeles market. This market is the second-largest in the USA². The station’s quick success was due to its strong marketing, featuring stars like Big Boy. It also had support from legends such as Dr. Dre and Snoop Dogg².

• This station had a “10,000 Joints In A Row” campaign. It provided nearly a month of music without commercials. This idea came from strategies used in other major cities².
• They also used high-profile billboards and strategic placement to create a unique identity in Los Angeles².

You can listen to Real 92.3’s live stream through iHeartRadio. The station’s playlist is full of diverse sounds reflecting the city’s culture. It includes popular songs and new finds, keeping listeners hooked. This approach attracts a broad audience and boosts the station’s influence in urban music culture in Los Angeles.

Real 92.3 is more than a radio station; it’s a cultural hub that connects deeply with Los Angeles’ dynamic urban community. It fosters a unique cultural bond that is evident in its programming and community activities².

Through creative strategies and a powerful music selection, Real 92.3 plays a key role in defining the urban contemporary scene in Los Angeles. It is an essential part of the city’s musical identity.

The Evolution of Real 92.3: From Classical Roots to Urban Modernity

The story of Real 92.3 weaves into the rich culture of Los Angeles radio. From classical to urban vibes, it shows how the city’s music tastes have changed.

KFAC-FM: The Classical Beginnings

KFAC-FM was Los Angeles’s classical music gem since December 29, 1948. It played classical music that many loved. It switched to FM in 1954, getting a strong transmitter on Mount Wilson. This move made it a big name in classical broadcasting in LA.

Switch to Urban Contemporary: Rebroadcasting as KRRL

In 1989, the station embraced new music styles, changing to KRRL. This turn to Urban contemporary reflected LA’s evolving music scene. Now known as Real 92.3, it mirrors the city’s cultural shifts.

Ownership Transition: From Local Hands to iHeartMedia

Changing owners is big for any radio station. Real 92.3 joined iHeartMedia, getting more resources. This helped it stay strong in LA’s radio market. It also meant better content for listeners through Real 92.3’s website and more.

Real 92.3’s story is about change, resilience, and adapting in media and culture in Los Angeles. It’s gone from classical music to urban sounds. And at its core, Real 92.3 keeps influencing and reflecting LA’s vibrant culture³.

Inside Real 92.3’s Rich Programming: Shows and Personalities

In the heart of Los Angeles, Real 92.3 lights up the airwaves with dynamic shows and lively hosts. Big Boy’s Neighborhood leads the pack, captivating listeners with its vibrant energy. It’s the gold standard for urban radio. Alongside it,The Cruz Show shines with deep talks and compelling stories.

Many unique shows make Real 92.3’s lineup a treasure to discover. For instance, The Bootleg Kev Show explores urban culture with content that hits home for many in Los Angeles. Meanwhile, DJ A-OH, Chuck Dizzle, along with digital platforms like Big Boy On Demand and The Cruz Show Podcast, greatly broaden the station’s appeal. This mix confirms Real 92.3 shows are essential to the city’s life.

• DJ Amen’s recent promotion to Assistant Program Director proves the station’s dedication to its team’s growth, securing its spot at the forefront of the urban scene⁴.
• The leadership of figures like Doc Wynter plays a crucial role. His work in launching Real 92.3 helped cement its place as a leader in the urban music world⁴.

Real 92.3 is more than a radio station in Los Angeles; it’s a key part of its cultural landscape. With prime shows like Big Boy’s Neighborhood and The Cruz Show, it entertains and enlightens. The station stays true to its roots while breaking new ground in radio.

Real 92.3: Beyond Music into the Heart of the Community

Real 92.3 is not just a radio station. It’s a key part of the Los Angeles community. This station entertains and takes part in local initiatives and events. It greatly affects the cultural and social scenes in the area.

Real 92.3’s Involvement in Local Events

Real 92.3 is a big name at major Los Angeles events. At the Festival of Arts Fine Art Show, they help unite the community through art. The station also plays a big part in the Pageant of the Masters. This event combines fashion with performance art, adding to the area’s cultural mix.

Real 92.3 is also involved in music and cultural events citywide. For instance, they supported Kevin Ross’ national tour, including a stop in Los Angeles. This shows their dedication to fostering connections in the industry. And it highlights radio’s role in entertainment. You can find more about the tour here⁵.

Sponsorships and Collaborations: Festivals to Olympics Coverage

The range of Real 92.3 sponsorships is vast, covering music festivals to the Olympics. They sponsor the iHeartRadio Music Festival, bringing top music stars to their listeners. They also offer live coverage of the Summer Olympics on iHeartRadio. This brings fans closer to the action at the world’s biggest sports events.

In a unique move, the station brought Snoop Dogg to the first Olympic Breaking Competition in Paris. This mixed hip-hop with Olympic sports in a new way. It shows how Real 92.3 mixes different forms of entertainment, offering unique experiences to its audience.

Real 92.3 is more than a radio station. It is an essential part of the Real 92.3 community. It promotes a mix of music, culture, and sports. This creates rich, diverse content that deeply connects with its listeners.

Conclusion

Real 92.3 (KRRL-FM) has become a key player in Los Angeles’ radio scene. Since starting on December 29, 1948, the station has seen many changes¹. It has evolved from playing classical music to delivering the urban beats that dominate today’s airwaves¹. Now owned by iHeartMedia, Real 92.3 reaches a wide audience with its diverse playlist and local engagement¹.

Real 92.3 does more than just play music; it deeply connects with its community. It actively participates in local events, showing support for Los Angeles’ rich cultural mix. Looking at Atlanta’s radio stations, we see a shared dedication to local talent and Black music (The Nation’s Black Radio Capital)¹. Stations like Real 92.3 create a special space where their distinct sound is appreciated.

Listeners can dive into the vibrant world of Real 92.3 by tuning in or visiting online. The station’s history tells a tale of adaptation and commitment to urban music. Despite competition from digital sources, Real 92.3 remains a symbol of L.A.’s lively music community¹. It invites everyone to experience its impactful rhythm¹.

Source Links

1. KRRL
2. How Real 92.3 Snatched L.A.’s Radio Crown
3. Microsoft Word – 0-Front Matter.doc
4. Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News
5. On Air – Kick 92.3 FM | 1340 AM